Reading Jay-Z
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZd8ka8aLlS_vc9rsEw_i1OnDUW0HihWrkPBm67Qh937a-xeK7gkALLoODdQP9J11XBUJbIbSg14gqlxLmWJM1IIY8DjytpDXbGg7E74i4BdQkJ9BzaKcBUx4v2Th-sMNquhV8nNPZvMA/s200/Jay-Z-Decoded.jpg)
I was talking to an acquaintance of mine at a party this past weekend who worked on the rollout of Jay-Z's new book Decoded. I think the promotion of the book is fairly brilliant. And the book may be too. On Monday, Jay-Z appeared at the New York Public Library to publicize the book. The video is worth checking out: if you ever wondered why Jay-Z is so successful, this will answer your question.